Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the India beverage market
Summary
* Why was the report written?
- In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
* What is the current market landscape and what is changing?
- A slowdown in the economy with a GDP growth of 5% was noted. Increase in energy prices caused the rupee exchange rate and inflation to spiral. Major soft drinks companies, Coca-Cola and PepsiCo, struggle as dairy and hot tea drinks dominate the share of throat, growing in a steadily manner.
* What are the key drivers behind recent market changes?
- With no abnor
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