
Synopsis
* The report provides in-depth market analysis, information and insights on social media marketing in retail banking industry:
* It provides a global snapshot of trends in the use of social media as a marketing tool by retail banks across the world.
* It details leading social media sites across key emerging and developed markets, and strategies adopted by retail banks to engage customers on these sites.
* It analyzes social media marketing issues and challenges for retail banks.
* It analyzes industry best practices to streamline operations and improve business opportunities.
* It provides detailed case studies to illustrate best practices in action.
Summary
Social media presents a valuable opportunit
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