The report begins with Introduction section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.

The Market Overview section emphasizes on global and domestic market state of m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by Ecosystems and Frameworks where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed.

It is followed by ... Read more »

Netscribes latest market research report titled Construction Equipment Market in India 2014 captures the largest segment of the overall domestic construction equipment market. Construction comprises the second largest sector within the Indian economy. The domestic construction equipment market is expected to witness dynamic growth in the near future owing to government investments in infrastructure, coupled with the rapid expansion of the real estate sector. The market is expected to display immense growth prospects due to the increased number of housing projects in recent years. The growth in the Indian mining industry has also translated into an exponential demand for construction equipment’s in India. However, scarcity of land for infrastructural development hinders the growth of the market. The market is also facing t ... Read more »