The wine industry in Italy, alongwith most other alcoholic beverages was strongly affected by the economic turndown. The country’s adverse economic conditions coupled with high unemployment rates were attributed as the main reasons for the depreciation in the market. Given the unstable market conditions, the on-trade sales volumes both for Italian sparkling wine and still wine saw a decline of 5% in 2012. This trend continued through 2013 and is not expected to improve unless the economy revives.

This report: The Future of the Still and Sparkling Wine Market in Italy to 2018 provides detailed data of consumption trends in Italy, historic and forecast consumption volume and value at market and category levels, brand data as well as distribution channel data. The report highlights the current market situation, citing trends and forecasts ... Read more »