Although the maturity of the UK ready meals market has resulted in static growth in terms of sales value between 2007 and 2012, it is forecasted to grow significantly at a CAGR of 4.7%, between 2012 and 2017. In recent years, much attention has been paid to cooking becoming more common among men: it is no longer viewed as a chore and is more often considered as a life-skill akin to having a successful career, one that can enhance a person’s image. However, while this is indeed true to an extent, UK males are still more reliant on ready meals than women.

Despite social shifts, and a dominant media presence that has overstated their impact, women are still typically more likely to take on traditional roles within the family home, such as looking after the dietary habits of children and cooking. Consequently, women tend to have more time and motivation to cook, in addition to possessing the confidence to prepare a more varied selection of meals. Thus, despite a growing segment of t ... Read more »

Although the maturity of the UK ready meal market has seen it witness only static growth in terms of sales value between 2007 and 2012, it is forecasted to grow significantly at a CAGR of 4.7%, between 2012 and 2017. After witnessing only stagnant market value sales growth over the 2007 to 2012, value growth in the category is forecast to accelerate over the next five year period ending 2017. Value will grow at a faster rate than market volume. This indicates that there will be a greater willingness to trade-up among consumers when choosing ready meals. Busy lives and changing life-stages are the key drivers of change within the UK ready meal market.







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