Synopsis
* Future forecasts and historic market data can improve market and strategic planning.
* Understand which channels and products will be the major winners and losers in the coming years.
* Know the share of sales between different products in your key channels and how this will develop.
* Assess the impact of economic recession and recovery on market growth.
Scope
Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Detailed channel coverage is provided, covering 17 products, across four channel groups that include: General Retailers, Specialist Retailers, Value Retailers, and Online Retailers.
Forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category and channel dynamics, and therefore quickly and easily identify the key areas in which they want to compete in the future.
Reasons to Buy
* Inequality in the country is also very high; South Africa has the largest number of millionaires in Africa and yet 50% of the population is living below the poverty line.
* The South African economy, though the largest in Africa, is currently hindered by several difficulties including a particularly high unemployment rate at 25%.
Key Highlights
General retailers was the largest channel group with hypermarkets, supermarkets and hard-discounters recording the highest sales among the various channels under the general retailers channel group during review period. The convenience stores (including independents) and gas stations channel recorded the second highest sales.
Aspirational consumption among rich and educated consumers has been on the rise for many years, which has led to immense growth of the luxury goods market in South Africa. Rapid urbanization and the rising number of rich people in South Africa are proving to be favorable for luxury goods retailers.
As competition intensifies in the South African retail markets, retailers are focusing on improving their efficiencies by investing in their supply chain capabilities. In a market such as South Africa, it is very important for retailers to maintain an efficient supply chain as it helps them remain competitive in terms of price and availability of merchandise preferred by consumers.
To order this report:
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SOURCE: Researchonsouthafrica.com
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